March 01, 2013

Best of Spring/Summer 2013 Campaigns: I See Double

For designer brands, a campaign ad is not only just lying in the front pages of Vogue or Harper's Bazaar, it is a showcase of the brands designer aesthetic and a summary of the mood and feel of the collection. Also, it gives the readers double eye candy - the exquisitely crafted clothes and the gorgeous models clad in them. For S/S 2013, there was a major emphasis on age, as seen from 10-year old Romeo Beckham making his debut for Burberry to modelling veteran Stephanie Seymour for Jason Wu and Givenchy which had family as their main theme for this season. 
Another ad campaign with the family theme is Dolce&Gabbana (check out my review of their S/S 2013 show!) which feature models like Bianca Balti, Bianca Brandolini d'Adda, Kate King, Monica Bellucci and Zuzanna Bijoch  with family members lounging on boats in woven A-line bustiers and classic black see-through frocks.

Christian Louboutin
Oceanic backdrops were popular with designers like Donna Karan, Fendi, Herm├Ęs and Christian Louboutin (love!), going with seaside theme while Mulberry crafted an under-the-sea setting with corals of a multitude of colours.
Starlets in Hollywood decided to venture into the modelling industry this season with Penelope Cruz's first campaign at Loewe. "Penelope's strong, sensual beauty has long been an inspiration for me as a designer," said creative director Stuart Vevers. "She's been a constant reference for my ideal of Spanish womanhood since I came to Loewe."Jennifer Lawrence also landed a campaign fronting Miss Dior. "Like everyone else, I first discovered Jennifer Lawrence in the roles she played in action movies," said Dior creative director Raf Simons. "I was, of course, struck by her incredible on-screen presence in these blockbuster films, but also impressed by her powerful interpretations of subtler more rounded characters. Her youth and her classic beauty, but also her force of character and the complexity she's capable of embodying at such a young age, are, for me, both unique and very moving."as quoted from Vogue.
Fashion darling Cara Delevingne is fronting the latest DKNY campaign dressed up as a preppy city girl (yay!). "Born and bred in New York, our DNA is the pulse of the city," said DKNY. "For spring, the collection is captured with an energy and attitude found only in New York."as quoted from Vogue.Fellow It-Girl Karlie Kloss was also chosen to grace the more tranquil and serene campaign for Donna Karan.
Rooms were also a trend for S/S 2013 as we look to luxury labels like Dior, Chanel and Miu Miu, with Christian Dior's Raf Simons deciding to go with a chic, minimalistic but modern touch. Similarities reigned between Chanel and Miu Miu with models in a room setting lying in an array of positions. Miu Miu evoked a muted and nostalgic feel to the campaign which included top models like Doutzen Kroes, Adriana Lima and Arizona Muse while Chanel had a notion of minimalism with little furnishings in the quaint Japanese teahouse. However, the last picture had Chanel's It bags like the Lego Plastic, Boy Chanel and Hulahoop strewn all over.
Mirrors came into play at Louis Vuitton, Marc Jacobs and Loewe.
Monocolour glamour
Who says that one colour only is boring? At Gucci and Michael Kors this season, the S/S 2013 campaigns both featured only one main colour : a rich purple-blue at Gucci and a vibrant bright red at Michael Kors. The imagery captures the brand’s “signature jet-set elements.” Kors explained; "We wanted the campaign to highlight the crisp, graphic feel of the spring collection in bold California colours."as quoted from Vogue.

What do you think of this season's campaigns, yay or nay?
All photos are from Vogue and StyleXStyle


  1. Really liked this selection of campaigns! And I would totally say yay to the campaigns, loving the new trends this year :) xx
    latest post: xoxo

  2. Absolutely loving all these campaigns!
    Each one is so unique and really represents their brand well. You've shown an amazing collection here!
    Love Cara Delevingne and Karlie Kloss' shots in particular - they're so gorgeous!
    Great post :)


    1. Thanks Talia, I love Cara and Karlie a lot! :)


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